SAP C_C4H22_2411 Exam Practice Test Instant Access

Question 1

What are some of the ways bounces can be caused? Note: There are 2 correct answers to this question.

AA soft bounce can result from a recipient putting the sender on their personal spam list.

BA soft bounce can result from a temporary server breakdown.

CA hard bounce can result from an email rejected by the recipient's server firewall.

DA hard bounce can result from an email address that does not exist.

Answer : B, D

Email bounces in SAP Emarsys are categorized as soft or hard:

Option B: Correct. A soft bounce occurs due to temporary issues, such as a server breakdown or full inbox.

Option D: Correct. A hard bounce occurs when an email address doesn't exist, indicating a permanent delivery failure.

Option A: Incorrect. Marking as spam typically results in a complaint, not a soft bounce.

Option C: Incorrect. Firewall rejection might cause a soft bounce, not a hard one, depending on the reason.

The SAP Emarsys Help Portal under 'Email Delivery' explains bounce types and causes.

Question 2

You have set up a sequence-based conversion for Event Attribution. The sequence is Wishlist + Add to cart, with a last-touch attribution model and a 7-day attribution window. A contact adds an item to her wishlist and then, 8 days later, adds the item to her cart. Why does this sequence NOT qualify as a conversion?

ABecause the contact would have to make a purchase for the sequence to count as a conversion.

BBecause only one of the events in the sequence occurred within the attribution window.

CBecause there must be at least 3 events in a sequence to count as a conversion.

DBecause none of the events within the sequence occurred within the attribution window.

Answer : B

In SAP Emarsys Event Attribution, a sequence-based conversion requires all events to occur within the attribution window:

Option B: Correct. The wishlist event occurred 8 days before the add-to-cart event, exceeding the 7-day window. Only the add-to-cart event (last touch) falls within the window relative to itself, but the sequence requires both events to be within 7 days of each other.

Option A: Incorrect. The sequence defines the conversion (Wishlist + Add to cart), not a purchase, unless specified otherwise.

Option C: Incorrect. A sequence can have 2 events; 3 is not a requirement.

Option D: Incorrect. The add-to-cart event did occur within the window (day 8), but the wishlist event (day 0) did not relative to it.

The SAP Emarsys Help Portal under 'Event Attribution' explains attribution windows and sequence rules.

Question 3

Why is the Sales Data API the preferred method for sending sales data to Smart Insight?

AThe columns can be sent in any order.

BIt provides support for custom columns.

CThe data is usable more quickly in the UI.

DIt provides real-time validation of the file.

Answer : C

The Sales Data API is preferred for Smart Insight:

Option C: Correct. API submissions are processed faster than file uploads, making data available in the UI (e.g., dashboards) more quickly.

Option A: Incorrect. Column order is predefined in the API schema, not flexible.

Option B: Incorrect. Custom columns are possible but not the primary reason for preference.

Option D: Incorrect. Validation occurs, but 'real-time' is not the key benefit over speed of UI availability.

The SAP Emarsys Help Portal under 'Sales Data API' highlights faster UI integration.

Question 4

Web Recommender widgets can display cross-sell and up-sell recommendations to customers as they navigate your website. Which widgets should be placed on product pages? Note: There are 2 correct answers to this question.

APersonal widget

BAlso-Bought widget

CRelated widget

DSearch widget

Answer : B, C

Web Recommender widgets in SAP Emarsys enhance product pages:

Option B (Also-Bought widget): Correct. Shows items frequently purchased together, ideal for cross-sell on product pages.

Option C (Related widget): Correct. Displays similar or complementary items, supporting up-sell and cross-sell.

Option A: Incorrect. Personal widgets are broader and not product-page-specific.

Option D: Incorrect. Search widgets are for search result pages, not product pages.

The SAP Emarsys Help Portal under 'Web Recommendations' recommends these for product pages.

Question 5

Which statement correctly describes the data flow of Web recommendations?

ARecommendations are requested from the end user's browser by the JavaScript API. The returned recommendations are then displayed by the same API.

BRecommendations are requested from SAP Emarsys Customer Engagement servers. The returned recommendations are then displayed on the client website.

CRecommendations are requested from the end user's email server by the JavaScript API. The returned recommendations are then displayed by the same API.

DRecommendations are displayed on SAP Emarsys Customer Engagement servers using a PHP module.

Answer : A

Web recommendations in SAP Emarsys work as follows:

Option A: Correct. The JavaScript API (Web Extend) requests recommendations from the Emarsys servers directly from the user's browser, then renders them on the website.

Option B: Incorrect. Requests originate from the browser, not Emarsys servers.

Option C: Incorrect. Email servers are unrelated to Web recommendations.

Option D: Incorrect. Recommendations are displayed client-side, not on Emarsys servers.

The SAP Emarsys Help Portal under 'Web Recommendations' confirms this data flow.

Question 6

Which of the following attributes are synchronized from Emarsys-opened email activities to SAP Customer Data Platform? Note: There are 3 correct answers to this question.

AIP address

BCity name

CAttachment size

DEmail subject line

ETime zone

Answer : A, C, D

When SAP Emarsys integrates with SAP Customer Data Platform (CDP), specific attributes from email activities (e.g., opens) are synchronized:

Option A (IP address): Correct. The IP address of the contact opening the email is captured and synced for tracking and geolocation purposes.

Option C (Attachment size): Correct. If an email includes attachments, their size is tracked and synced as part of activity data.

Option D (Email subject line): Correct. The subject line of the email is synchronized to identify the specific campaign or email in CDP.

Option B (City name): Incorrect. While IP address might allow geolocation inference, 'City name' is not a directly synced attribute.

Option E (Time zone): Incorrect. Time zone is not typically synced as a standalone attribute from email opens.

The SAP Emarsys integration guide for SAP CDP lists IP address, attachment size, and email subject line among synced attributes.

Question 7

Where can you check the average purchase details of an individual contact?

APredict Data Sources

BContact Analytics

CCustomer Lifecycle

DUnified Customer Profile

Answer : D

To view average purchase details for a contact:

Option D (Unified Customer Profile): Correct. This provides a detailed view of an individual contact, including average purchase metrics from Smart Insight data.

Option A: Incorrect. Predict Data Sources manages product feeds, not contact purchases.

Option B: Incorrect. Contact Analytics is aggregate, not individual-focused.

Option C: Incorrect. Customer Lifecycle shows trends, not specific averages per contact.

The SAP Emarsys Help Portal under 'Unified Customer Profile' confirms this feature.

SAP Certified Associate - Implementation Consultant - SAP Emarsys C_C4H22_2411 Exam Practice Test