SAP Certified Associate - Implementation Consultant - SAP Emarsys C_C4H22_2411 Exam Practice Test

Answer : A, B, C

Deleting a contact in SAP Emarsys:

Option A: Correct. Purchase data in Smart Insight is removed as it's tied to the contact.

Option B: Correct. The contact is removed from all contact lists in Emarsys.

Option C: Correct. Rewards data in the Loyalty module is deleted with the contact.

Option D: Incorrect. Deletion in SAP CDP depends on integration settings and isn't immediate.

Option E: Incorrect. Past campaign data remains for reporting; only future sends are affected.

The SAP Emarsys Help Portal under 'Contact Management' details deletion effects.

Answer : A

For a one-off omnichannel program targeting VIP clients in the Automation Center:

Option A (Target segment): Correct. A segment of VIP clients (e.g., based on purchase history) is used as the entry node for a one-time campaign across channels.

Option B: Incorrect. Channel Engagement is not an entry node; it's a metric or condition, not a starting point.

Option C: Incorrect. Entry from program is for linking programs, not a one-off entry.

Option D: Incorrect. External event is for real-time triggers (e.g., API calls), not a static segment.

The SAP Emarsys Help Portal under 'Automation Center' confirms Target Segment for one-off campaigns.

Answer : A, C, D

When SAP Emarsys integrates with SAP Customer Data Platform (CDP), specific attributes from email activities (e.g., opens) are synchronized:

Option A (IP address): Correct. The IP address of the contact opening the email is captured and synced for tracking and geolocation purposes.

Option C (Attachment size): Correct. If an email includes attachments, their size is tracked and synced as part of activity data.

Option D (Email subject line): Correct. The subject line of the email is synchronized to identify the specific campaign or email in CDP.

Option B (City name): Incorrect. While IP address might allow geolocation inference, 'City name' is not a directly synced attribute.

Option E (Time zone): Incorrect. Time zone is not typically synced as a standalone attribute from email opens.

The SAP Emarsys integration guide for SAP CDP lists IP address, attachment size, and email subject line among synced attributes.

Answer : B, C

The Predict Dashboard in SAP Emarsys focuses on AI-driven personalization and recommendation insights:

Option B (Revenue contribution): Correct. It shows how Predict recommendations contribute to revenue, a key metric for assessing effectiveness.

Option C (Health status of data sources): Correct. It monitors the health and quality of data feeds (e.g., product catalogs) powering recommendations.

Option A: Incorrect. Site traffic reports are not part of the Predict Dashboard; they're more aligned with Web Channel or external analytics tools.

Option D: Incorrect. Live events are tracked elsewhere (e.g., Automation Center), not in the Predict Dashboard.

The SAP Emarsys Help Portal under 'Predict Dashboard' verifies these features.

Answer : B

List-unsubscribes in SAP Emarsys refer to a standardized unsubscribe mechanism:

Option B: Correct. List-unsubscribes are generated when a recipient clicks the unsubscribe link in the email header, typically inserted via the List-Unsubscribe header (RFC 2369), which Emarsys supports for compliance.

Option A: Incorrect. Changing profile info may update preferences but doesn't trigger a list-unsubscribe.

Option C: Incorrect. Footer unsubscribe links typically lead to a preference center, not a list-unsubscribe.

Option D: Incorrect. Email client links (e.g., 'Report Spam') are not managed by Emarsys as list-unsubscribes.

The SAP Emarsys Help Portal under 'Email Compliance' details the header-based list-unsubscribe process.

Answer : B, D

Creating new API users in SAP Emarsys involves:

Option B: Correct. The secret key is generated and displayed only during API user creation; it cannot be retrieved later, requiring secure storage.

Option D: Correct. Permissions for endpoint operations (e.g., contact.create) must be explicitly activated for each new API user, not enabled by default.

Option A: Incorrect. Permissions are not all enabled by default; they are selected manually.

Option C: Incorrect. Only Account Owners or users with specific privileges can create API users, not all roles.

The SAP Emarsys API Documentation under 'API Users' verifies these details.

Answer : A, D

The Email Widget Editor in SAP Emarsys (part of Predict) allows configuration of recommendation widgets:

Option A: Correct. You can adjust the layout (e.g., grid, list) and currency format for displayed prices.

Option D: Correct. You can select which product catalog fields (e.g., title, price) to display.

Option B: Incorrect. Product images are pulled from the catalog, not configured in the editor.

Option C: Incorrect. Language is set at the campaign level, not in the widget editor.

The SAP Emarsys Help Portal under 'Predict Recommendations' details these options.