SAP Certified Associate - Implementation Consultant - SAP Emarsys C_C4H22_2411 Exam Practice Test

Answer : A, B, D

This question pertains to SAP's clean core strategy (more S/4HANA-focused but interpreted here):

Option A: Correct. Integrating clean core practices across processes ensures minimal customizations and standard adherence.

Option B: Correct. A strong organizational and technical foundation supports clean core transformations.

Option D: Correct. Release management ensures updates align with clean core principles.

Option C: Incorrect. While roles matter, a 'process transformation office' is not a specific SAP principle.

Option E: Incorrect. Housekeeping is operational, not a guiding principle.

The SAP Help Portal under 'Clean Core' lists these principles, adapted here for context.

Answer : B

To view an engagement summary for Mobile Engage Push and SMS channels:

Option B (Campaign Analytics): Correct. Campaign Analytics provides detailed engagement metrics (e.g., sends, opens, clicks) for specific channels like Mobile Engage Push and SMS over a selected time period, such as a month.

Option A: Incorrect. Revenue Analytics focuses on revenue attribution, not channel engagement.

Option C: Incorrect. Value Measurement is for ROI and business value, not detailed engagement summaries.

Option D: Incorrect. Strategic Dashboard offers high-level KPIs, not channel-specific engagement details.

The SAP Emarsys Help Portal under 'Campaign Analytics' confirms this.

Answer : B, D

To route reply mail to an external inbox in SAP Emarsys:

Option B: Correct. The Reply Management feature allows configuration to forward replies to a specified external inbox.

Option D: Correct. Configuring the Emarsys MX DNS record alongside your own MX record ensures replies are routed to your server while maintaining Emarsys email functionality.

Option A: Incorrect. The template footer doesn't control MX records or reply routing.

Option C: Incorrect. Adding your domain to the Emarsys MX record alone doesn't suffice without parallel configuration.

The SAP Emarsys Help Portal under 'Reply Management' and 'DNS Configuration' details these options.

Answer : B, D

When preparing a comma-separated values (CSV) file for import into SAP Emarsys, it's essential to adhere to specific formatting guidelines to ensure data integrity and successful import processes.

B . Always use a period as the decimal separator.

For numerical data, especially floating-point numbers, SAP Emarsys mandates the use of a period (.) as the decimal separator, regardless of regional or locale-specific conventions that might use a comma (,). This standardization ensures consistent data interpretation across different systems and regions.

D . Imported files must have a newline control character in the first 265 KB.

To prevent the accidental upload of binary files and to ensure proper file processing, SAP Emarsys requires that imported CSV files contain a newline control character within the first 265 kilobytes (KB) of the file. This requirement helps the system recognize and validate the file format before processing the entire content. help.emarsys.com

Incorrect Options:

A . UTF-8 4 byte characters are allowed.

This statement is incorrect. SAP Emarsys supports UTF-8 encoding for CSV files; however, it does not allow UTF-8 4-byte characters, such as emojis. Including such characters can prevent the successful import of files. help.emarsys.com+5help.emarsys.com+5help.emarsys.com+5

C . Values are not case sensitive.

This statement is also incorrect. In SAP Emarsys, values within CSV files are case sensitive. For example, the email addresses 'example@address.com' and 'EXample@address.com' would be treated as distinct entries. help.emarsys.com

Adhering to these guidelines is crucial for the accurate and efficient import of data into SAP Emarsys, ensuring that your marketing campaigns and data analyses are based on reliable information.

Answer : C

For updating contacts via the SAP Emarsys API:

Option C (PUT): Correct. The PUT method is used to update existing contact records by specifying the contact ID and new data.

Option A: Incorrect. POST is for creating new resources, not updating existing ones.

Option B: Incorrect. DELETE removes contacts, not updates them.

Option D: Incorrect. GET retrieves data, not modifies it.

The SAP Emarsys API Documentation under 'Contact Endpoints' specifies PUT for updates.

Answer : A, C, E

Relational Data in SAP Emarsys supports:

Option A (MySQL): Correct. A widely supported SQL database.

Option C (Snowflake): Correct. A cloud-based data warehouse supported for integration.

Option E (Google BigQuery): Correct. Another cloud data platform compatible with Relational Data.

Option B: Incorrect. Oracle is not listed as a supported connection.

Option D: Incorrect. IBM DB2 is not supported natively.

The SAP Emarsys Help Portal under 'Relational Data' confirms MySQL, Snowflake, and BigQuery.

Answer : B

Option B (Lean IX): Correct. Lean IX is an enterprise architecture management tool recommended by SAP for analyzing IT landscapes, identifying redundancies, and designing efficient architectures---key steps in a clean core journey.

Option A (SAP Best Practices): Incorrect. While SAP Best Practices provide preconfigured processes, they are not analysis tools for IT landscapes.

Option C (SAP Cloud ALM): Incorrect. SAP Cloud ALM is for application lifecycle management (e.g., implementation, operations), not specifically for IT landscape analysis.

Option D (SAP Solution Manager): Incorrect. While Solution Manager can analyze systems, it is more suited for traditional SAP environments, not the cloud-focused clean core approach in S/4HANA greenfield projects.

SAP's clean core documentation highlights tools like Lean IX for landscape analysis.