SAP C_C4H22_2411 Exam Practice Test Instant Access

Question 1

Which statement correctly describes the data flow of Web recommendations?

ARecommendations are requested from the end user's browser by the JavaScript API. The returned recommendations are then displayed by the same API.

BRecommendations are requested from SAP Emarsys Customer Engagement servers. The returned recommendations are then displayed on the client website.

CRecommendations are requested from the end user's email server by the JavaScript API. The returned recommendations are then displayed by the same API.

DRecommendations are displayed on SAP Emarsys Customer Engagement servers using a PHP module.

Answer : A

Web recommendations in SAP Emarsys work as follows:

Option A: Correct. The JavaScript API (Web Extend) requests recommendations from the Emarsys servers directly from the user's browser, then renders them on the website.

Option B: Incorrect. Requests originate from the browser, not Emarsys servers.

Option C: Incorrect. Email servers are unrelated to Web recommendations.

Option D: Incorrect. Recommendations are displayed client-side, not on Emarsys servers.

The SAP Emarsys Help Portal under 'Web Recommendations' confirms this data flow.

Question 2

You are an account owner. You want to add a new administrator with access to Smart Insight. Which user role do you select?

AAccount Owner

BAdministrator

CBI Administrator

DOperator

Answer : C

In SAP Emarsys, user roles define access levels:

Option C (BI Administrator): Correct. The BI (Business Intelligence) Administrator role is specifically designed to provide access to Smart Insight, which includes advanced analytics and reporting features like revenue and customer lifecycle data.

Option A: Incorrect. Account Owner has full access but is typically reserved for the primary owner, not a new admin.

Option B: Incorrect. Administrator has general access but lacks specific Smart Insight permissions unless customized.

Option D: Incorrect. Operator is a limited role for basic tasks, not analytics access.

The SAP Emarsys Help Portal under 'User Management' details the BI Administrator role for Smart Insight.

Question 3

What key details do you need to provide to activate the email channel? Note: There are 3 correct answers to this question.

ASending volumes

BProduct information

CHistoric sales information

DSender domain(s)

ETenant name and region

Answer : A, D, E

To activate the email channel in SAP Emarsys:

Option A (Sending volumes): Correct. Expected send volumes are required for capacity planning and compliance.

Option D (Sender domain(s)): Correct. Domains for sending emails must be specified and authenticated (e.g., DKIM, SPF).

Option E (Tenant name and region): Correct. Tenant details identify the account and region for setup.

Option B: Incorrect. Product info is for catalogs, not email activation.

Option C: Incorrect. Sales data is for analytics, not channel setup.

The SAP Emarsys Help Portal under 'Email Channel Setup' lists these requirements.

Question 4

What can you do with Relational Data in SAP Emarsys? Note: There are 2 correct answers to this question.

AYou can display product recommendations.

BYou can create segment definitions by connecting different data tables.

CYou can use it to improve personalization and segmentation.

DYou can add new products to your product catalog.

Answer : B, C

Relational Data enhances SAP Emarsys capabilities:

Option B: Correct. It allows segment creation by joining data tables (e.g., purchases and preferences).

Option C: Correct. It improves personalization and segmentation by leveraging external data.

Option A: Incorrect. Product recommendations rely on Predict, not Relational Data directly.

Option D: Incorrect. Product catalog updates are separate from Relational Data.

The SAP Emarsys Help Portal under 'Relational Data' confirms segmentation and personalization uses.

Question 5

You want to connect your own hosted databases to SAP Emarsys Customer Engagement using Relational Dat

a. Which of the following connection types are available? Note: There are 3 correct answers to this question.

AMySQL

BOracle database

CSnowflake

DIBM DB2

EGoogle BigQuery

Answer : A, C, E

Relational Data in SAP Emarsys supports:

Option A (MySQL): Correct. A widely supported SQL database.

Option C (Snowflake): Correct. A cloud-based data warehouse supported for integration.

Option E (Google BigQuery): Correct. Another cloud data platform compatible with Relational Data.

Option B: Incorrect. Oracle is not listed as a supported connection.

Option D: Incorrect. IBM DB2 is not supported natively.

The SAP Emarsys Help Portal under 'Relational Data' confirms MySQL, Snowflake, and BigQuery.

Question 6

Web Recommender widgets can display cross-sell and up-sell recommendations to customers as they navigate your website. Which widgets should be placed on product pages? Note: There are 2 correct answers to this question.

APersonal widget

BAlso-Bought widget

CRelated widget

DSearch widget

Answer : B, C

Web Recommender widgets in SAP Emarsys enhance product pages:

Option B (Also-Bought widget): Correct. Shows items frequently purchased together, ideal for cross-sell on product pages.

Option C (Related widget): Correct. Displays similar or complementary items, supporting up-sell and cross-sell.

Option A: Incorrect. Personal widgets are broader and not product-page-specific.

Option D: Incorrect. Search widgets are for search result pages, not product pages.

The SAP Emarsys Help Portal under 'Web Recommendations' recommends these for product pages.

Question 7

You have 1500 contacts and have manually uploaded 100 additional new ones, but the number of available contacts on the Database Growth widget still shows 1500. You checked that the email address fields are filled and the email addresses are valid. What are some possible reasons why the additional new contacts are not showing up? Note: There are 2 correct answers to this question.

AThe update takes at least 24 hours to show in the widget.

BToo many new contacts were uploaded at the same time.

CThe Database Growth widget only shows auto-imported contacts.

DThe opt-in field was not set to TRUE.

Answer : A, D

If new contacts don't appear in the Database Growth widget:

Option A: Correct. The widget updates periodically (often daily), so a delay of up to 24 hours is possible.

Option D: Correct. If the opt-in field isn't TRUE, contacts may not count as 'available' for marketing.

Option B: Incorrect. Upload volume doesn't inherently block updates.

Option C: Incorrect. The widget includes manual uploads, not just auto-imports.

The SAP Emarsys Help Portal under 'Database Growth' explains update timing and opt-in impact.

SAP C_C4H22_2411 SAP Certified Associate - Implementation Consultant - SAP Emarsys Exam Practice Test