SAP C_C4H260_01 Exam Questions Instant Access

Question 1

Which term describes a campaign that uses e-mail and external platforms such as Data Management Platform (DMP)?

AMultichannel Campaign

BExternal Campaign

CE-mail Campaign

DTrigger-based Campaign

Answer : C

Question 2

Your customer has added new interests directly in the production environment that were not configured in the test environment. What other applications can be configured directly in the production environment? Note: There are 2 correct answers to this question.

AManage your Solution

BMarketing Application Jobs

CMap Free Texts

DMarketing Extensibility

Answer : C

Question 3

You are loading accounts and contacts originating in SAP S/4HANA into your SAP Marketing Cloud system. What is the required configuration to distinguish these entities?

ADefine a function for accounts and contacts.

BDefine a team member role for accounts and contacts.

CDefine different ID origins for accounts and contacts from SAP S/4HANA.

DDefine one ID origin and one additional ID for accounts and contacts from SAP S/4HANA.

Answer : C

Question 4

You want to create a custom business object and there are three options to load data into it. What UI can you use to show the custom business object's data fields?

AContact profile

BCorporate account list

CContact list

DSegmentation models

Answer : D

Question 5

You want to create an engagement score that behaves differently depending on the country the contact comes from and the timestamps of the interactions. Which rules allow you to meet your requirements with one score? Note: There are 2 correct answers to this question.

AIf a rule consists of more than one condition, they are always logically combined by OR.

BIf two rule models with the same validity are active, no rule model is executed.

CThe system automatically detects the context where the score is executed and selects the best-fitting rule model for score calculation.

DA score can have more than one rule model, because rules can have different validity and application scope.

Answer : C, D

Question 6

A company plans their budget for each brand by country, region, industry, and media types. For this company, the manufacturing industry is not relevant for the Bahamas. Assume that the relevant marketing areas, media types, and custom dimensions have been created. What are some key steps to consider when you are creating the planning model for this company? Note: There are 2 correct answers to this question.

AAssign media types to the lowest level of the planning hierarchy.

BDefine industries by country using the Dimension Relationships app.

CSelect relevant standard and custom dimensions and select the option to use media types.

DEnsure that markets are defined and their values are maintained in the system.

Answer : C, D

Question 7

From which systems can you perform initial and delta loads of customers, contacts, and consumers into SAP Marketing Cloud?

ASAP ERP 6.0 or higher

BSAP Supplier Relationship Management

CSAP Customer Relationship Management

DSAP Solution Manager

ESAP Cloud for Customer

Answer : A, C, E

SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation C_C4H260_01 Exam Questions