SAP Certified Associate - Implementation Consultant - SAP Customer Data Platform C_C4H63_2411 Exam Practice Test

Answer : A, C

In the context of SAP Customer Data Platform and specifically when dealing with the Unified Customer Profile, handling conflicts during data ingestion is critical for maintaining data integrity and coherence. The possible application identifier conflict policy options are designed to provide flexible handling of such conflicts based on the business requirements.

A . Raise an error and abort the entire ingestion operation: This option is used when the system encounters a conflict with the application identifiers during the ingestion process. The approach here is to prioritize data integrity by stopping the ingestion process if there's any ambiguity or conflict in the identifiers. This ensures that no erroneous data is incorporated into the Unified Customer Profile, maintaining its accuracy and reliability.

C . Create new Customer Profile: When a conflict is detected with application identifiers, another approach is to create a new customer profile. This option is chosen in scenarios where the incoming data is considered to be representing a new customer entity, and therefore, warrants the creation of a new profile to avoid overwriting or merging with existing data inaccurately.

Options B and D are not standard practices within the SAP Customer Data Platform for handling identifier conflicts during data ingestion into the Unified Customer Profile, as they could lead to data duplication or loss, compromising data quality.

SAP Customer Data Cloud documentation on data ingestion and conflict resolution.

SAP help articles and tutorials related to the Unified Customer Profile in the SAP Customer Data Platform.

Answer : D

In B2B scenarios within the SAP Customer Data Platform, accurately identifying and managing business entities is crucial. The customer schema is designed to accommodate the complexities of B2B interactions, including the need to manage relationships between individual contacts and their associated organizations.

D . BusinessId: This predefined attribute is essential in B2B scenarios, as it serves as a unique identifier for business entities within the platform. The BusinessId allows for the clear distinction and management of business accounts, facilitating effective B2B data handling, segmentation, and personalized engagement strategies.

The inclusion of predefined attributes like BusinessId in the customer schema underscores the platform's capability to cater to both B2C and B2B environments, providing the necessary tools for comprehensive customer data management.

SAP Customer Data Platform documentation on customer schemas and B2B capabilities.

SAP help articles and best practices for managing B2B scenarios within the SAP Customer Data Platform.

Answer : B, C

When configuring events in a source application for integration with SAP Customer Data Platform, certain key steps ensure the seamless and secure transmission of event data. Two critical components of this configuration process are:

B . Mappings: Event data often originates in formats and structures that differ from the schema used by the target system, in this case, the SAP Customer Data Platform. Mappings are essential for translating the event data structure from the source application into a format that is understood by the platform. This involves defining how each piece of data in the source event correlates to attributes within the SAP Customer Data Platform, ensuring data is ingested accurately and meaningfully.

C . Authentication: Securely transmitting event data from a source application to the SAP Customer Data Platform requires proper authentication mechanisms. This step ensures that only authorized sources can send data, maintaining the integrity and security of the data being ingested. Authentication can involve various methods, such as API keys, OAuth tokens, or other secure authentication protocols, to establish a trusted connection between the source application and the SAP Customer Data Platform.

These steps are fundamental in the event configuration process within a source application, ensuring that the data is not only correctly mapped to the SAP Customer Data Platform's schema but also securely transmitted.

SAP Customer Data Platform documentation on integrating source applications and event data ingestion.

Best practices guides for data mapping and secure authentication in the context of event configuration for SAP Customer Data Platform.

Answer : D

To authorize REST API calls to SAP Customer Data Platform, it is recommended to create a server application from the application library. When using a server application to make API calls, you can authenticate with an asymmetric RSA key pair, or a user key and secret combination. The process involves creating an application in SAP Customer Data Platform and then finding and saving your client key and secret, which are used to get a Gigya JWT token using OAuth 2.0.

Reference= This information is supported by the SAP Help Portal documentation on OAuth 2.0 Compliant REST API and Signing Requests to SAP Customer Data Platform12.

To obtain the application key and secret for authorizing REST API calls in the SAP Customer Data Platform, the recommended approach is:

D . By creating a server application from the application library. In the SAP Customer Data Platform, the application library serves as a centralized location where various applications can be managed and configured. By creating a server application within this library, you are provided with an application key and secret. These credentials are used to authenticate REST API calls securely, ensuring that only authorized applications can access and interact with the platform's data and services.

This method of obtaining credentials helps maintain a secure and controlled environment for API interactions, safeguarding against unauthorized access to sensitive customer data.

SAP Customer Data Platform documentation on application management and API security.

Technical guides on setting up server applications and generating authentication credentials for API access.

Answer : C

The issue described could be due to incorrect permissions for the API authorization keys. When the permissions are not set up correctly, the search API may not return segment data tied to a customer profile, even though these segments are visible in the customer dashboard. Proper configuration of API authorization keys is essential to ensure that the search API has the necessary permissions to access and return all relevant data, including customer segments.

Reference= This explanation aligns with the information provided in the SAP Customer Data Platform documentation and resources12.

Answer : C, D, E

In the SAP Customer Data Platform, to create an audience, the following entities and attributes can be utilized:

Unified Customer Profile: This entity provides a consolidated view of customer data from various sources.

Contextual Profile: This entity represents a real-time snapshot of customer interactions and behaviors.

Activity Attributes: These attributes are related to customer actions and behaviors that are tracked by the platform.

These entities and attributes are essential for grouping customers into audiences, which can then be targeted in marketing campaigns.The audience configurations within the SAP Customer Data Platform include customer profile or group entity attributes, activities, activity indicators, and segments, all of which contribute to the creation of a comprehensive audience for marketing purposes12.

Reference= The information provided is aligned with the SAP Customer Data Platform documentation and learning resources, specifically the sections on creating audiences and the entities and attributes involved in this process12.

Answer : B, D, E

The SAP Customer Data Platform provides various roles for console users to manage and interact with the platform effectively. TheSystem Administratorrole encompasses comprehensive platform administration tasks, including user administration. TheDPO Specialistis responsible for managing processing purposes and ensuring compliance with data protection regulations. TheMarketeerrole focuses on engagement strategies and managing customer segments, activities, and CX flows.These roles are designed to cater to different aspects of customer data management and platform operations.Reference= This information is sourced from the SAP Help Portal, which details the roles and permissions associated with the SAP Customer Data Platform1.