SAP C_C4H63_2411 SAP Certified Associate - Implementation Consultant - SAP Customer Data Platform Exam Practice Test

Answer : B

The SAP Customer Data Platform supports the implementation of family customer accounts through the use of groups and relationships. This approach allows for the creation of a unified view of customer contacts, associated accounts, and the relationships within these accounts. By leveraging this structure, organizations can gain enriched, real-time insights into their customer base, which is essential for driving growth and providing a customer-centric experience.

Reference= This information is corroborated by the SAP Community article discussing the use of the SAP Customer Data Platform for B2B use cases, which outlines the importance of understanding customer relationships and the benefits of having actionable data1.

Answer : B

In the SAP Customer Data Platform, within the Unique Identifiers section of the Customer Profile view, a warning sign next to attributes typically indicates:

B . It indicates that the values of those attributes are shared with other customer profiles. This warning is used to highlight potential issues with data uniqueness, where the supposed unique identifiers are not exclusive to a single customer profile but are instead found across multiple profiles. This situation could lead to data integrity issues, as unique identifiers are meant to distinguish each customer profile distinctly.

Addressing these warnings is crucial for maintaining the reliability of the customer data, ensuring that each profile is uniquely and accurately identified within the platform.

SAP Customer Data Platform user documentation on managing customer profiles and understanding the significance of unique identifiers.

Best practices for data management within the SAP Customer Data Platform, with a focus on maintaining the uniqueness of customer identifiers.

Answer : B, D

When using a server application to make API calls to the SAP Customer Data Platform, you can authenticate requests to event listeners by passing a constructed JWT as the bearer token or by using the user key and secret key as parameters. The use of an asymmetric RSA key pair is also mentioned, which is typically involved in the creation of a JWT. However, passing the SSL certificate of the client or a one-time password generated by the REST API endpoint is not specified as a method for authenticating these requests.

Reference= The information is based on the SAP Customer Data Platform documentation, which details the methods for signing requests to the platform1.

Answer : A, C, E

In the SAP Customer Data Platform, entry conditions for milestones in a CX journey are defined by certain criteria that trigger the customer's transition from one milestone to the next. These entry conditions can be associated with one or more CX flows. The correct options that can be used to create these entry conditions are:

Segments: These are used to define a part of the customer base that shares common characteristics.

Profile attributes: These attributes are related to the customer's profile data.

Activity indicators: These are specific markers or signals derived from customer activities.

Group attributes and activity attributes are not mentioned as options for creating entry conditions in the provided resources.

Reference= The information is based on the SAP Customer Data Platform documentation, which details how to add milestones to a CX journey and defines the entry conditions necessary for transitioning between milestones12.

Answer : A, D

The SAP Customer Data Platform ingests data from various source applications to build a coherent view of the customers. It defines a customer schema to create a common data model for all incoming customer data. Events are also a part of the data ingestion process, as they represent the actions taken by customers and are crucial for creating a complete customer profile.Reference=SAP Customer Data Platform | SAP Help Portal,How does SAP Customer Data Platform do it? - SAP Learning

Answer : C, D, E

In the SAP Customer Data Platform, audiences are groups of customers that marketers can target in marketing campaigns. Marketers build audiences by applying conditions to profile attributes, segments, and activity indicators. These conditions help in defining the specific characteristics of the audience members based on their profiles and behaviors.Reference=Audiences | SAP Help Portal,Creating Audiences - SAP Learning

Answer : B, D

The SAP Customer Data Platform supports various flow controls within CX flows to manage the customer journey. Specifically, the 'Wait Until Duration' control allows the stalling of a CX flow's path for a specified period or until a certain date and time. The 'Join' control enables the merging of different paths of a CX flow into one. These controls are essential for orchestrating complex customer interactions and ensuring timely engagements.

Reference= The information is verified and matched with the details provided in the SAP Customer Data Platform documentation and learning resources, particularly the SAP Help Portal and SAP Learning Journey123.