SAP C_C4HMC92 Exam Practice Test Instant Access

Question 1

In B2B, what is the next logical step once a target group has been defined through segmentation?

ACampaign management and lead nurturing

BCampaign management and customer contact

CCustomer contact and lead nurturing

DCustomer contact and opportunity generation

Answer : A

Question 2

In SAP Marketing Cloud Planning and Performance, which of the following is used to do top-down planning?

ASAP Advanced Planning and Optimization

BBudget Planning

CCustomer Business Planning

DDetailed Spend Planning

Answer : B

Question 3

How does SAP Analytics access SAP Marketing Cloud data?

AThrough replication from Marketing Data to SAP Customer Data Cloud, which then replicates to Analytics

BThrough a nightly job that transfers data from the Marketing Cloud to SAP Analytics

CThrough CDS-views (Core Data Services), with no need for replication

DThrough replication from Marketing Data to the Analytics tool

Answer : C

Question 4

The various options in Custom Analytical Queries are

Asearch an existing query.

Bcreate a query.

Ccreate queries from predefined SAP queries or from packages that you do not have permissions.

DAll of these

Answer : D

Question 5

A business analyst can save scores in Score Builder on what basis

ANever

BMonthly

CWeekly

DDaily

Answer : A

Question 6

A business analyst can save scores in Score Builder on what basis

AAll of these

BMonthly

CWeekly

DDaily

Answer : A

Question 7

What are the characteristics of a control group? (2)

AIt can be assigned to multiple target groups

BIt can be assigned to only one target group

CIt can be created only via the Segmentation Model application

DIt analyzes the effectiveness of marketing measures

Answer : A, D

SAP C_C4HMC92 SAP Certified Technology Associate - SAP Marketing Cloud (1902) Implementation Exam Practice Test