Worldatwork T4 Exam Practice Test Instant Access

Question 1

Why is it important to be aware of organizational changes when managing a communication campaign?

ABecause any significant change will require a new campaign

BBecause the success of any communication campaign relies upon a lack of change

CBecause they may result in changes to the campaign, timeline or budget

Answer : C

Question 2

What is considered a soft measure of communication effectiveness?

AEmployee awareness, understanding or satisfaction

BThe amount of money spent on the communication campaign

CData on productivity and turnover

Answer : A

Question 3

When should the communication campaign be evaluated?

AImmediately following the creation of the campaign

BWhenever the data is available to the communications team

CAfter the initial rollout and again four to six months later

DWhen financial resources become available

Answer : C

Question 4

Which of the following activities should be conducted during the implementation step of the communication campaign?

AIdentify objectives

BEvaluate success

CDetermine the budget

DGauge audience reaction and feedback

Answer : D

Question 5

Which of the following is a qualitative method used to obtain audience data?

AFocus groups

BBenefits enrollment data

CAge and education segmentations

DDemographic data

Answer : A

Question 6

Which of the following best explains why medical and dental coverage can be purchased more cheaply by the employer than the employee?

Aindexation

Beconomies of scale

Cutility

Ddividends

Answer : B

Question 7

As a consultant, you have been asked by an organization to provide a menu of indirect benefits that the employer does not have to provide by law. Which of the following would you NOT include in your menu?

Aemployment insurance

Bcompany pension plan

Cpsychological counseling

Dsupplemental medical coverage

Answer : A

Worldatwork T4 Strategic Communication in Total Rewards Exam Practice Test